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Create effective public relations cover letters tip 2: Explain why you are writing to them. This is a part that so many candidates miss it’s unbelievable! I have had so many cover letters come through that immediately sweep into their salary expectations etc. but haven’t even mentioned why they are contacting me! So opening your letter with an explanation of why you are contacting the hiring manager sets the right tone and create effective public relations cover letters. Create effective cover letters tip 3: Get directly to the point. This is an important aspect to cover to create effective cover letters. After explaining why you are writing to them it’s important that you then get right to the point and plan why they should be reading your CV (demonstrate your suitability for the role).