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8 Tips to create effective customer service cover letters create effective cover letters: Why is it important Being able to create effective cover letters is a necessary skill for improved success in your jobs search. The reason it is so important is a good cover letter can entice employers to give your CV/ resume the attention it deserves. Being able to create effective cover letters will create a good first impression. We are going to cover 8 tips that will help you to create effective cover letters that are employer specific ad reader friendly. Create effective cover letters tip 1: Address the customer service cover letter to a specific person (Hiring Manager) You need to make sure that your letter gets seen by the correct person, if possible you should bypass Human resources altogether as they only act as a middle man and can slow down the process. What you need to do is find out who the hiring manager is and address the letter to them. You don’t want anyone else to be in the position where they decide whether your letter does or doesn’t get seen by the correct person.