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Create effective cover letters tip 4: Focus your statements on how you will help fill the employer's need You want to create effective cover letters so the employer will immediately want to read your CV for more information. The best way to do this is to think what problem the employer is trying to fix by hiring someone new eg. Increase the department sales. What you then need to do is demonstrate how your skills and experience can provide a solution for that problem. Create effective cover letters tip 5: Use bullet points to highlight specific accomplishments Although your busines development cover letter will have some crucial facts about your experience and skills you do want to make is short and easy to read, bullet points will make your business development cover letters very reader friendly. It being easy to read is a crucial element when looking to create effective cover letters.